Documents show industry intends to go ‘full force’ in arguing meat is beneficial to the environment at climate summit.
Big meat companies and lobby groups are planning a large presence at the Cop28 climate conference, equipped with a communications plan to get a pro-meat message heard by policymakers throughout the summit.
Documents seen by the Guardian and DeSmog show that the meat industry is poised to “tell its story and tell it well” at the Dubai conference.
The files show how the world’s largest meat company, JBS, is planning to come out in “full force” at the summit, along with other big industry hitters such as the Global Dairy Platform and the North American Meat Institute.
The documents, which were produced by the industry-funded Global Meat Alliance (GMA), emphasise the industry’s desire to promote “our scientific evidence” at the summit.
Members of the alliance have been asked to stick to key comms messages, which include the idea that meat is beneficial to the environment.
Meat and dairy companies are under increasing pressure over their large greenhouse gas footprints. The dairy industry is responsible for 3.4% of global human-induced emissions, a higher share than aviation.
Trade groups also give some indication in the documents of how they hope to shape conversations in Dubai. One said it will “push” the UN’s Food and Agriculture Organization to host “positive livestock content” at Cop28. The Guardian recently revealed that pressure from the industry led to censorship of FAO reports on the role of cattle in increasing greenhouse gas emissions.
Read more: theguardian.com